Associate Partnerships

Females and Finance continues to go to great lengths to partner with others to provide an array of resources for our members. Review your membership benefits often and get the most out of your investment.


Associate Partners

The Professionals Serving Our Members

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Laura Garfield

Idea Decanter | Co-Founder


Laura Garfield started her career in broadcast journalism learning how to ask the right questions to get to the heart of the story. Her experience, from small market TV in Hastings, NE all the way up through positions at CBS News in New York and then CNN in Atlanta, gives her unique perspective on digital storytelling. In 2014, she co-founded Idea Decanter to help financial services clients leverage digital to become broadcasters of their own brands.

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Joanne Giardini Russell

Giardini Medicare | Owner


Who do we help? Those approaching age 65, the financial advisor community, CPAs, human resource departments and more. Every person that turns age 65 has a decision to make regarding Medicare. That doesn't mean that you'll enroll in Medicare, it just means it warrants a good discussion taking place.

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Sharon Gottula

Idea Decanter | co-Founder


Sharon Gottula spent 20 years as a commercial photographer, focusing her talent on everything from portraiture to architecture and food for national and international publications such as Newsweek, Men’s Fitness and Prevention Magazine. When she co-founded Idea Decanter, she began helping clients in the wealth sector breathe new life into their marketing strategies with video. Sharon specializes in finding visual ways to explain complex concepts and telling your story in 2 minutes or less.

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Judy Hoberman

Judy Hoberman & Associates | Founder


Judy Hoberman is an award-winning, international speaker, best-selling author, trainer and leading authority on women in leadership. With over 3 decades in business, she combines wisdom and humor with her behavior shaping insights impacting audiences of 10,000 as well as small groups and even individuals through her 1:1 executive coaching and mentoring. Men and women lead, sell, manage and recruit differently and Judy is the master at improving performance and company culture empowering both genders to better support each other's successes in more productive ways.

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Dr. Ed Lewellen

Transformative Thinking | CEO


BEST-SELLING AUTHOR AND FOREMOST AUTHORITY ON PEAK PERFORMANCE. My mind performance training and strategies have been used by hundreds of executives from industry-leading organizations such as Hyatt Hotels, Lockheed Martin, Kimberly Clark, UPS, Bell Helicopter in addition to elite performers and top athletes from the NFL, PGA, MMA, Professional Boxing Association and more.

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Nicole Lewis-Keeber

Nicole Lewis-Keeber Coaching | President


Imagine what it would be like to price your services with confidence. What would it be like if your inner worth was reflected abundantly in your outer wealth? How would things change for you if you could make more money, have a sustainable business, that you actually love? As a therapist, transformational coach, and money mindset expert, this is what I help my clients do. We don't leave our baggage at the door when we start a business. I help my clients create an emotional sustainability business plan.

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Barbara Provost, 

Purse Strings | Founder


As a professional educator and adviser to the World Bank, I've spent three decades steeped in the financial services business. Let me be your guide to greater sales, engagement, retention, and referrals from women through our special course, a Purse Strings exclusive. Get out of the hustle of chasing and retaining clients and tap into great retention and referrals!

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Lucila Williams, CFP®

The Intentional Advisor | President


The Intentional Advisor serves advisors that want to build more streamlined and successful businesses, while also raising the quality of service and financial planning the clients receive. Lucila believes that financial advisors change lives and wants to help advisors build their own High-Value, Client-Centric, Comprehensive Financial Planning EXPERIENCE. The Intentional Advisor offers 1:1 and small group consulting in addition to large group trainings and workshops.

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