Updated: Apr 12, 2020
There are a lot of books on creating a habit. For example, right off the top of my head, I thought of:
- High-Performance Habits by Brendon Burchard
- Drive by Daniel Pink
- Outliers by Malcolm Gladwell
All of these are great books and they all have one common truth: If you do something long enough, you create a habit. This can be good or bad habits, but give a person about 21-30 days and you'll have a hook in them.
So are you and your team planning for AFTER the coronavirus pandemic?
1. Quarantine is a new way of life.
Whether you agree or disagree with how politics were or weren't handled, the quarantine has affected our country. That being understood, what does it mean to our business(es) as it relates to our client(s)? Are you prepared for business after the quarantine?
Clients are being submerged into a world of online social interactions, working remotely, and distancing themselves from people they would normally stand right next to at Walgreens. So are you, the financial services professional, ready for the new habits forming in your current clients?
2. Networking needs to be much more intentional.
It was one thing for your clients to make an appointment, come into your office, sit down and discuss financial services needs, and then leave. How likely are these same clients going to be after the pandemic to drive to that office that is 40 minutes away from them? What about waiting to see you when they've gotten used to Zoom?
If you're not preparing for this, you're in a heap of trouble.
Consumer behaviors are shifting NOW. If you don't have a plan of action in place with you and your team about what's gonna happen after this pandemic situation is over, you're behind.
3. What changes can/will you make that will benefit you and your clients?
Are you ready to get real with yourself about:
- Do I really need that office?
- Do I really need every appointment to be in-person?
- Do I really need to update my technology?
PERSON OF ACTION: So here you are in the midst of an amazing opportunity to reset your business. Don't look at the pandemic as a "Sky is falling" type of event. Rather - get down to business and understand the repercussions NOW of habits that are forming in your clients and be ready when we come out the other side of this pandemic to work with clients where they are in these new habits. You'll be so much further ahead than the competition.
Warrior on -
April 12, 2020: This blog was also published on LinkedIn.